Reflection: XMP in review

This is Lance Gorillastrong. He is a Gorilla who is keen on saving the environment and angry at everyone who isn't doing the same. He loves fixie bikes, has huge leg muscles, and has been seen tackling drivers of 4wd petrol guzzlers.

His audience is all of UC, but especially those that live close to the university, and yet still drive to school.

Lances main outlet is facebook. He shares his opinions and slogans about bikes and the environment on there, as well as some pictures of, as he puts it, Bike Porn.
Lance is also a physical character, portrayed by me in a gorilla suit. Lance may or may not have been spotted at Groovin' the Moo, the music festival held at UC on the weekend.
I also intended for lance to have a youtube page, but i did not have time to film content for the channel.

Some examples of Lance on Facebook:

http://www.facebook.com/lance.gorillastrong/posts/171450739676805

http://www.facebook.com/photo.php?fbid=112379575621373&set=a.112379658954698.1073741828.100005479933248&type=1

My sticker and poster were a shocking failure. I made 2 big mistakes i think, maybe 3.

1. Lance Gorillastrong is a Facebook profile as opposed to a Facebook page. I think that this was a mistake, as i think people are scared to add someone, where most people will 'like' any page.

2. I should have used bit.ly. My poster and stickers use a QR code to take people to Lance's facebook profile, but the link goes directly there. If i had of used bit.ly i would have some form of tracking how many people actually went through my rabbit hole.

and maybe 3. my photoshop skills. Maybe Lance is just too ugly for people to actually be interested in. I could have gotten some help with making him. but then it wouldn't have been all my own work and I am not sure how I would feel about that. So I don't know.

In terms of further development, Lance will stop with this class. There is a solid idea behind him in my opinion, but if I were to approach this task again I think I would approach it completely differently. I would spend much longer in the character phase and perhaps create 2 opposing characters. It's hard to make any real storyline happen with only one character.


"Can we use Transmedia to Inspire a Culture of Sustainability 

at UC ?"

Yes. We can. I think a lot of the class did very well. Even just getting the word sustainability out there helps. 160 people saying the word and putting up posters and stickers and everything puts it in the front of peoples minds while at university. 

Next time - start the actual creation of characters earlier. there are more people around UC earlier in the term.