XMP Workshop 2

As ever for this workshop we split into groups, and we were assigned a student or staff group to focus on for the workshop. Our group of 6 included 2 American Exchange students, so we got "International Students" as our group to focus on.

The Workshop was split into 5 main parts, Talk from Emma, activity, talk from Emma, activity, talk as wrap up with Steven and Emma.

Emma Beddows was the guest workshop host. He focus was on fandom and transmedia story, especially fan fiction.

Activity one had the objective of making us aware of our target audience. We were tasked to use postit notes to label all of the media platforms our group might engage with. Of course first off everyones tongue was Facebook, and all the online social media platforms, then we started to think specifically about international students, we came up with a number of platforms. We initially forgot about sticky notes and did it straight on the paper, then re-did them on the post-its.

Next all of the groups had to put their page of post-its out and members from each group sorted them into 5 categories; events on campus, posters/ads, magazines, online social media, and traditional communication. The sorting process was a bit chaotic:

In exercise 2 our job was to create a character who could tell our story, an to "create organic links" between these 5 categories. Our group came up with this:

Meet Danny the Drop Bear. We decided on a drop bear since that is something all international students have in common, they have been told at one time or another about drop bears. He would be a campaign for a very timed event, such as stonefest. 2 weeks before the festival Danny would appear around the university, not saying much, just being there, doing things that may seem a little odd. There would also be sightings of Danny on Stonefest posters and in the UC magazine, CUrio. The trigger is the other people working on the campaign  asking students if they have seen Danny  making up some stories about him to add to the myth, and leading people to Danny the Drop Bear's Facebook page. From Facebook Danny could tell us why he is at UC, with a message about recycling at Stonefest. All of this would act as advertising for Stonefest and raise awareness of recycling. 

As a joke we also said Danny's footprint should be a QR code, but that was just the group be facetious.